What consumers say about reviews
In BrightLocal’s survey of 1,002 US adults:
- 85% said they are more likely to use a business after reading positive reviews.
- 74% said they look for reviews written in the last three months, and 32% look for reviews from the last two weeks.
- 31% said they will only use a business rated 4.5 stars or higher.
- Google says review count and review score factor into local search ranking.
Sources: BrightLocal Local Consumer Review Survey 2026 (1,002 US adults, February 2026); Google Business Profile Help.
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